Creative Impact

Documentary-Style Video Projects

When I take on a long-format video, it’s all about crafting a story that feels honest, engaging, and meaningful. Over the years, I’ve worked with broadcast networks, government agencies, nonprofits, and commercial teams—and every experience has shaped how I approach production. Here's what that looks like:

• Research: I dig deep to uncover the story beneath the surface. It’s about finding that hook, the context, and the voices that matter.

• Pre-Production Planning: This is where I map out the storyline, organize logistics, and make sure we’ve got everything lined up before cameras roll.

• Talent Coordination: I’m all about creating a comfortable space for people to share their stories. Whether it’s a community leader or a CEO, I handle schedules and prep so everyone feels ready.

• Conducted Interviews: These are the heart of the story. I aim for conversations that feel real, not just scripted Q&A, so we can get those compelling, human moments.

• Video Production I frame each shot with purpose. Composition, lighting, and audio all come together to support the story we're telling.

• Aerial Drone Shots: When the project calls for it, I capture drone footage that gives scenes scale and visual wow, without distracting from the message.

• Post-Production Editing: This is where it all comes together. I focus on pacing, tone, and emotion to make sure the final cut connects with the audience.

• Final Delivery: Whether it’s going live on a website, social platform, or internal channel, I tailor the format for impact and clarity.

At the end of the day, I'm not just making a video—I'm helping tell a story that sticks. And that's the part I love most.

News, Commercial & Lifestyle Show Production

Whether it’s a 30-second spot or a 3-minute feature, I specialize in producing content that grabs attention and delivers the message with precision. My work spans commercial campaigns, branded content, lifestyle shows, and topical news promotion, each one built with purpose and a deep understanding of audience engagement.

Here’s how I make it all come together:

• Editorial Focus & Messaging: I distill complex information into clear, bite-sized takeaways. Every piece leads with a compelling message and ends with a strong call to action or lasting impression.

• Segment Development: From short features to recurring series, I shape story arcs that reflect tone and intent, whether informative, aspirational, or promotional.

• Sound Design & Music: The soundtrack sets the emotional tone. I use music cues, ambient sound, and thoughtful audio layers to amplify storytelling.

• Pacing & Rhythm: Whether it’s a high-energy promo or a heartfelt human-interest segment, I design the flow to keep viewers engaged and tuned in.

• Visual Elements: Graphics, motion design, and lower thirds reinforce key information without distraction, supporting brand identity and viewer clarity.

• Soundbites & Interviews: I pull concise, resonant moments that anchor the segment. It’s about finding quotes that speak volumes in just a few seconds.

• Video & Photography: Crisp visuals and intentional framing help tell the story instantly, whether it’s cinematic commercial B-roll or news-style coverage.

From newsrooms to set builds, branded spots to lifestyle packages, I approach every project with storytelling in mind. The goal isn’t just content; it’s content that connects, prompts action, and sticks in the memory.

Media Training & On-Camera Coaching

Whether it's a high-stakes news interview, a commercial shoot, or a live broadcast, being on camera takes more than just good lighting. I help C-suite executives, business owners, medical professionals, government officials, nonprofit leaders, and individuals of all ages present themselves with confidence and clarity.

Drawing on years of experience in broadcast television and cross-sector communications, I provide hands-on guidance tailored to each individual's comfort level and message. My training covers:

• Posture & Presence: Helping talent embody credibility with natural gestures, grounded body language, and on-screen awareness.

• Tone & Delivery: Coaching voice modulation, pacing, and emphasis to match the moment and message.

• Message Framing: Distilling key talking points into crisp soundbites that stick, even under pressure.

• Media Mindset: Teaching how to engage with interviewers, navigate curveball questions, and stay focused.

• Technical Prep: Working through lighting, wardrobe, mic placement, and visual framing to avoid distractions.

• Confidence Building: Creating a supportive environment that builds trust and reduces nerves, whether it's a seasoned CEO or a first-time spokesperson.

It's not about turning people into performers. It's about helping them show up as their best, most authentic selves. And once the camera rolls, they're ready to own the moment.

Creative Strategy in Motion

Every project is built on partnership. From the first spark of an idea to the final asset launch, I work closely with clients to co-create content that reflects their voice, connects with their audience, and achieves measurable goals. Here’s how I guide that process:

• Resources: Together with the client, I assess available assets, from brand guidelines and archived footage to internal spokespeople and external vendors. If needed, we bring in trusted collaborators to fill creative and technical gaps, ensuring each production stays true to vision and scope.

• Timeline: I co-develop production schedules that reflect campaign goals and client needs. We align on key milestones, briefings, shoot dates, drafts, and approvals, so the client feels informed and empowered throughout the process.

• Budget: I collaborate with the client to balance creative ambition with financial reality. We explore cost-effective formats (e.g., interview-driven videos, motion graphics, user-generated content) that maximize impact and return on investment without compromising quality.

• Target Audience: I tailor tone, visual style, and message to connect with viewers, whether it’s patients learning about care options, business leaders seeking insight, or families engaging with community stories. Every choice supports clarity, trust, and emotional relevance.

• Goal & Call to Action: Each piece is reverse-engineered from the client’s core objectives, awareness, action, advocacy, or engagement. I help clarify the desired outcome and craft stories that drive viewers to act.

• Marketing Metrics & Performance I work with clients and their marketing teams to define key performance indicators (KPIs), video views, engagement rates, conversions, and lead quality. After deployment, we analyze results together, identifying opportunities to tweak messaging or adjust future content formats to improve performance.

At the heart of it all is collaboration. I don’t just create for clients. I create with them, transforming insights into storylines and feedback into refinement. It’s how we turn a project into a partnership, and content into impact.

Customer Reviews

Francisco’s ability to collaborate effectively with a wide range of departments across the agency showcased his strength in cross-functional teamwork and communication, key components in any marketing initiative. Whether coordinating with policy experts, customer service staff, or media professionals, he brought people together to ensure accurate, timely, and effective messaging.

Tom McCarty
Director, Customer Care Division
Texas Workforce Commission

Francisco is not one to work solely from behind his laptop; he rolls up his sleeves and gets in the field and connects with the staff where it matters most. In his role as the Director of Multimedia and Media Relations, Francisco excelled in creating elaborate videos telling the humanitarian stories of the clients served by Southwest Key Programs, and worked to inform and train thousands of frontline staff in crisis communications.

Anais Biera Miracle
Chief Executive Officer
AB Miracle, LLC

★★★★★

★★★★★